TGE: Executing & Accelerating Out

Strategic Context

Too many crypto projects treat TGE as a marketing peak, only to fizzle post-launch. But momentum isn’t accidental, it’s engineered. Projects that win post-TGE build systems to retain attention, activate behaviors, and turn temporary hype into sustained growth.

This module is your blueprint for doing just that.

Why This Module Matters

• Launch week is a live stress test. Public markets, onchain holders, and community expectation collide.

• Community expectations shift immediately: “What’s next?” is asked on Day 1.

• The best projects launch with momentum engines already primed—staking live, quests activated, integrations announced.

Benefits of Mastering This Module

• Convert short-term hype into long-term engagement.

• Build trust through operational excellence.

• Keep the narrative in your hands, not the market’s.

Core Concepts and Principles

1. Launch Week is a Product Drop, Not a Party

Treat your TGE like a tech product release. Every touchpoint—site updates, threads, integrations, KOL tweets—should be planned and coordinated.

Key Principle: Founders must be present, visible, and accountable.

If your founder disappears post-TGE, your community will too.

✓ Complete: Turning Attention into Action module

2. Sequence Your Announcements to Extend the Arc

One big announcement isn’t enough. Plan a cascade:

• Day 1: Token is live.

• Day 2: Staking opens.

• Day 3: Major partner commits.

• Day 5: Governance proposal.

3. Design Post-TGE Flywheels to Capture Momentum

Incentivize behaviors that benefit the protocol:

• Staking: Signals belief and reduces sell pressure.

• Swapping/LPing: Grows liquidity.

• Building: Sparks ecosystem growth.

• Voting: Onboards governance participants.

4. Focus on Real KPIs, Not Just Token Price

Price is not a product. Prioritize metrics like:

• Number of stakers

• Retention of early users

• Partner usage or integrations

• Governance participation

✓ Complete: Measure What Matters module

5. Coordinate with the Ecosystem for Amplification

Use Stellar’s momentum. Line up:

• Ecosystem-wide announcement support

• Shared quests, joint activations

• Cross-protocol partnerships

6. Post-TGE Is a Communications Sprint

This is when your founder’s voice matters most.

• Long-form essays, not just memes.

• KOLs to narrate progress, not hype price.

• Be ready with pre-approved FAQs, damage control templates.

✓ Complete: Pre-Launch Comms Sprints Module

7. Design for Ongoing Reactivation

Momentum fades unless designed to persist.

• Week 2: Staking boost

• Month 1: New quest drop

• Month 2: Governance proposal

• Month 3: Ecosystem milestone

Actionable Framework: The TGE Execution Flywheel

✓ Complete: Official Launch Plan

Real-World Examples

Jupiter

• Sequenced post-TGE announcements (Launchpad, WEN).

• Meme-driven community, long-form founder voice.

Friend.tech

• Maintained engagement via rituals (TVL updates, weekly quests).

• Designed leaderboard dynamics to reinforce social proof.

LayerZero

• Used ecosystem partnerships and KOLs to extend attention.

• Structured post-TGE staking and governance announcements.

Action Steps & Worksheets

1. Launch Week Ops Checklist

   1. FAQ bank, team roles, press templates, KOL coordination

2. Post-TGE Momentum Plan

   1. Day 1-5 announcement sequencing, activation events, staking flows

3. Post-TGE Comms Calendar

   1. Week-by-week content map, founder content slots, KOL cues

↗ Official Launch Plan

Final Checklist: Is Your TGE Execution Plan Ready?

✓ Launch week roles are assigned and rehearsed
✓ TGE announcements are sequenced, not front-loaded
✓ Flywheels are designed to retain attention and liquidity
✓ Metrics focus on engagement, not just price
✓ Ecosystem coordination is confirmed
✓ Post-launch content is scheduled and diversified
✓ Month 2–3 roadmap is prepared and visible